Piwik Analytics Overview

Primary Functions 

Piwik is a complete web analytics package that displays reports regarding the geographic location of visits, the source of visits (i.e. whether they came from a website, directly, or something else), the technical capabilities of visitors (browser, screen size, operating system, etc.), what the visitors did (pages they viewed, actions they took, how they left), the time of visits, and more. Piwik data shows page views only of the top 500 pages on your site. In addition to these reports, Piwik provides some other features that can help users analyze the data Piwik accumulates, such as:

  • Annotations: The ability to save notes (such as one's analysis of data) and attach them to dates in the past.
  • Transitions: Allows one to see how visitors navigate a website, but different in that it only displays navigation information for one page at a time.
  • Goals: The ability to set goals for desired actions for visitors to take. Piwik will track how many visits result in those actions being taken.
  • E-commerce: The ability to track if and how much people spend on a website.
  • Page Overlay: A feature that displays analytics data overlaid on top of a website. For this function to work, your site must have a Custom SSL.
  • Row Evolution: A feature that displays how metrics change over time within a report.
  • Custom Variables: The ability to attach data, like a username, to visit data.

Alternative Functions

Piwik also provides features that are not directly related to web traffic statistics, such as:

  • Privacy Options: The ability to anonymize IP addresses, purge tracking data regularly (but not report data), opt-out support, and Do Not Track support.
  • Scheduled Reports: Reports sent regularly by e-mail or text message.
  • Log Importing: A script is also provided that imports data from web server logs.
  • API: Every report is accessible through a web API as well as almost every administrative function. Programs can be created to use this API.
  • Mobile App: A free mobile app is provided so users can access their analytics data on their phones. 

Yearly Data 

  • Segments compile information for the current year. That means that if you create or edit a segment, you should be able to view data from January 1st of the current year. So, a segment has the ability to view data from an entire calendar year (January through December) but it cannot pull information from a rolling year cycle (eg: March 2015 through March 2016).

Helpful Resources

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Article Feedback

  • Avatar
    Harlan Bryan

    Piwik is now Matomo - https://matomo.org/, does that change what we are using now? Any update on this?

    Edited by Harlan Bryan
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    Caryn Jackson

    How do we get additional training on the use of Piwik on our website. The results on our dashboard seem inaccurate.

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    Johanna Silverthorne

    I can't get into the demo site listed in your links under helpful resources. It requires a login. Is there a version that does not require a login? Thanks!

  • Avatar
    Jackson Wright

    Hi Johanna,

    Thank you for letting us know! The Demo Site has been determined to not be a useful resource and has been removed from this article.

    From Your Help Center Team