Recommended Piwik Reports

Best Practices

  • Visitors
    • Overview: The Visitors overview page is a great glimpse at how people use your website. Below the graph is a section called Report where you’ll see how many unique users visit your website, how much time they spend on your website, how many actions they take, etc.
    • Visitor Log: This section will list information on each visitor for your site, how many actions were taken, and where those actions were directed. It will also indicate the operating system, device type used, and browser used.
    • Users: This section will list the users that have login information.
    • Custom Variables: This section will show you the custom filters for searches.
    • Devices: This section will list, as the name implies, what types of Devices (desktop computers, smartphones, tablets, etc.) users are using to access your website. It will also tell you their browsers of choice. This information combined with the Software section will help you realize when you need to better present information for mobile users or get a new redesign.
    • Software: As mentioned in the Devices section, you’ll see information here to help you make decisions about your website’s form and design. You’ll see popular resolutions and supported plugins here.
    • Locations: This section will show the location of visitors. It will show a map, country list, continent list, region list, city list, browser language, and providers.
    • Engagement: This section shows graphs of returning visits, the actions made during those visits, duration, number of pages viewed, and visits by day.
    • Times: This section shows different graphs or tables for visits per local time and per server time.
    • Real-Time Map: This section will show a map of the locations marked with bubbles.
  • Actions
    • Pages: This will give you a list of your most frequented pages. While this is a precise measurement, these are in the form of the URL extensions, which can be difficult to read. If you’re okay with a bit less precision, you may want to check Page Titles.
    • Entry Pages: This section will give a list of entry page URLs, the entrances, bounces, and bounce rate. You can also search on the bottom of the page.
    • Exit Pages: This section will give a list of exit page URLs, the number of exits, unique page views, and exit rate. You can also search on the bottom of the page.
    • Page Titles: This section is similar to Pages and shows what Page Titles are most visited. Page titles may overlap between pages or change periodically, which means the numbers will not be the same as seen in the Pages section. This section is also used to view your 404 pages, or Bad Links, to clean up your site and make sure your pages are up to date. You can even see the referrer of the 404 page once you’ve expanded it.
    • Site Search: This section will give you a picture of what is, or was, happening in your community at any point in time to better meet your community’s needs. Go to the Site Search section, and you’ll find a list of keywords used in your website’s internal search. If you see certain keywords coming up frequently, perhaps you should highlight the relevant content on your website’s homepage, or if there’s not a page for what they’re looking for, create one!
    • Outlinks: This section will show the links that take the visitor away from your page.
    • Downloads: The downloads section is where you’ll find the counts for how many times particular linked documents, documents from Document Center, and agendas from our Agenda Center have been accessed.
    • Events: This section will give you a list of the event categories, event actions, and event names along with the correlated number of views.
    • Contents: This section will display the content piece and the corresponding number of views for each piece.
  • Referrers
    • Overview: This section will show you an overview of referrers, the entries from search engines, visits, keywords, websites, and campaigns.
    • All Referrers: This section will show a list of all referrers.
    • Search Engines & Keywords: This section will help you get an idea of how people are finding your website. These are search terms and the search engines they were used in.
    • Websites & Social: If you’ve got your social media accounts set up, you may want to know how many of your users are visiting your website because of them. This section also includes links to other websites that are linking to your website.
    • Campaigns: Campaigns can be very useful when you’re kicking off a new project. You can build a Piwik campaign URL and then use it in marketing materials or on pages within your site to get a very specific set of metrics. This is especially powerful when paired with our redirects module or another URL shortening service.
      • For example, let’s say there’s a new pool opening in your community, and you want to get the word out. You have a page with all the information anybody would ever need about the pool, so you begin advertising it. You’ve got newspaper ads, paper flyers that will be put up around town, and a featured spot on your homepage. In the Piwik Campaign Builder, you should create three campaign URLs. Use the pool’s page URL as the Website URL. In Campaign name, you’d use “Pool-Opening” or something similar, and in the Campaign keyword section, you’ll use “newspaper”, “flyer”, and then “feature spot” to generate the three Campaign URLs. Once you’ve got those three URLs, head over to the redirects module or use a URL shortener such as Google URL Shortener or Bitly to shorten any URLs that will be used in paper ads and which require the user to manually enter the URL themselves. For the homepage link, you can use the full campaign URL since most users will be clicking a link or image to get to the page and not concerning themselves with the URL.
      • Once you have all of that finished and out in the world for people to see, you can come back into Piwik and see the Campaigns and their visitors. You can then expand those campaigns to see what medium (newspaper, flyer, or website) they used to find the page to help you better plan your next wave of advertising!
  • Goals
    • Overview: This section will show how the goals are doing through graphs and reports.
    • Goal 'Name': This section(s) will show the breakdown by each goal to help you determine what area needs improvement.
    • New Goal: This section allows you to set goals to measure business objectives. You can add new goals to track changes that were made on the site or to find where changes need to be made. 
    • Manage Goals: This section allows you to edit the goals you have already set, create new goals, or delete goals.

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