Alt Text


The purpose of alt text is to describe images to visitors who are unable to see them. Alt text should be succinct and describe the content and function of an image. Any text displayed in an image is used as the alt text.

  • Example: Stack of blueberry pancakes with maple syrup.

Images of Text

Images of text are only used for pure decoration or where a particular presentation of text is essential to the information being conveyed. (WCAG Level AAA)

It is recommended that you place content on pages rather than within images.



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